Your insider guide to
sports tech & venture
Trusted by
Founders, Investors, Sports Organizations
Atlas Explore · For Founders
The business of sports tech
The foundational layer of Atlas — map companies, investors and funding across sports tech & venture, all in one shared view.
See plans & pricingInside Atlas Explore
Map the sports tech market, research companies and investors, and access industry reports, programs and events.
Inside Atlas Raise
Find the right investors, benchmark your company and sharpen your pitch with the SportsTechX intelligence layer.
Inside Atlas Scout
Source deals matched to your thesis and strengthen due diligence with sports tech market data and analysis.
Atlas Testimonials
“From content and market insights to deal flow and startup connections, SportsTechX is a resource and team I lean on. They have unique coverage and a deep passion for pushing the sports tech industry forward.”
“Keeping track of the latest developments and trends in sports tech is challenging, but critical for ThinkSport and its ecosystem. SportsTechX provides invaluable insights, enabling us to connect the dots, navigate strategically and harness important opportunities.”
“SportsTechX is a reference in the sports industry for sports tech company analysis. We are avid readers of their reports and have worked with them since their inception, including on our WFS Awards, jury selection and promotion.”
“SportsTechX has a strong pulse on the trends shaping sport and has been an incredible partner to Teamworks. Our co-authored report on tech trends impacting professional clubs helped us increase visibility, expand our European reach and educate clients on digital transformation.”
“SportsTechX was incredibly friendly, structured and professional in assisting our fundraising process.”
“SportsTechDB is a powerful tool for our daily activities. It has streamlined our startup scouting and ecosystem research.”
“With the sports startup landscape continuing to grow, there has been a lack of in-depth industry coverage. The SportsTechX team has filled that void for the past several years and continues to put out great data and insights.”
Experts in Your Corner
Run your raise with experts in your corner
Quarterly strategic check-ins with SportsTechX leadership — to pressure-test your story, sharpen your investor approach and decide what happens next.
Founder at SportsTechX | VC at Match Ventures
Rohn Malhotra
Co-Founder & Managing Director at SportsTechX, the leading sports innovation intelligence platform, exited founder and Investment
Playmakers and Common Goal Co-Founder
Serial entrepreneur and community builder in sports, Co-Founder of Common Goal with deep expertise in building and operating high-impact membership networks
Frequently asked questions
Atlas brings together sports tech market intelligence, fundraising support and investment discovery through three products: Explore, Raise and Scout.
Choose Explore to understand the market, Raise to prepare and manage a funding round, or Scout to source and assess investments.
Company and investor profiles, a structured market map, programs, events and initiatives, alongside SportsTechX reports and resources.
Upload your deck to identify strengths, gaps and potential investor concerns. Get prioritised improvements to sharpen your pitch.
Yes. Raise organises investor targets, conversations, follow-ups and next steps in one pipeline, from initial contact through to closing.
Atlas Raise offers a strategy session to review your pitch, investor approach and next steps. Booking becomes available once the eligibility steps are complete.
Define your preferred stage, geography, sector, sport, cheque size and business model. Add exclusions to refine the companies Scout recommends.
Scout provides company traction, team information, funding history and round details, supported by market analysis and deal documents where authorised.
Yes. Scout supports broad searches using filters or questions in plain language. Personalised recommendations follow your investment criteria.
You can request introductions through relevant company and deal pages in Scout. Availability depends on the opportunity.
Explore lets you save areas of interest. Scout lets you build company watchlists and track opportunities through investment stages.
Book a demo to discuss pricing for Explore, Raise or Scout and confirm the features you need.
Built for sports tech’s most advanced operators
Explore the market, prepare your next round or find investment opportunities. See how Atlas supports your goals.